Article on the use of artificial intelligence by Thelma Christel Kristjansdottir in Vidskiptabladid
Thelma Christel Kristjansdottir, an associate in the firm's IP and Data Protection team, addresses the use of artificial intelligence in an ever-changing work environment, and the importance of setting boundaries for employees regarding the use of generative AI, in a newly published article in Viðskiptablaðið.
In the article, Thelma Christel says that the use of artificial intelligence can significantly affect a company’s ability to safeguard its intellectual property rights, especially copyright and trade secrets. She emphasizes that it is increasingly important in the light of the fact that many businesses’ primary assets are embodied in their intellectual property rights.
Furthermore, the unrestricted use of AI may result in security breaches within the meaning of the Icelandic Data Protection Act, e.g. if employees put emails or memoranda containing personal information into artificial intelligence applications. If this is done with the company’s knowledge and consent, it could even imply the unlawful transfer of personal data.
She advises businesses to establish guidelines for managers and staff, such as by instituting a so-called artificial intelligence policy and providing training for employees. With this approach, the preservation of intellectual property rights and consumer and employee privacy may coexist with the optimization of artificial intelligence’s advantages.
For more information, the full article can be read on the Vidskiptabladid website here.
Thelma Christel Kristjansdottir, an associate in the firm's IP and Data Protection team, addresses the use of artificial intelligence in an ever-changing work environment, and the importance of setting boundaries for employees regarding the use of generative AI, in a newly published article in Viðskiptablaðið.
In the article, Thelma Christel says that the use of artificial intelligence can significantly affect a company’s ability to safeguard its intellectual property rights, especially copyright and trade secrets. She emphasizes that it is increasingly important in the light of the fact that many businesses’ primary assets are embodied in their intellectual property rights.
Furthermore, the unrestricted use of AI may result in security breaches within the meaning of the Icelandic Data Protection Act, e.g. if employees put emails or memoranda containing personal information into artificial intelligence applications. If this is done with the company’s knowledge and consent, it could even imply the unlawful transfer of personal data.
She advises businesses to establish guidelines for managers and staff, such as by instituting a so-called artificial intelligence policy and providing training for employees. With this approach, the preservation of intellectual property rights and consumer and employee privacy may coexist with the optimization of artificial intelligence’s advantages.
For more information, the full article can be read on the Vidskiptabladid website here.
Thelma Christel Kristjansdottir, an associate in the firm's IP and Data Protection team, addresses the use of artificial intelligence in an ever-changing work environment, and the importance of setting boundaries for employees regarding the use of generative AI, in a newly published article in Viðskiptablaðið.
In the article, Thelma Christel says that the use of artificial intelligence can significantly affect a company’s ability to safeguard its intellectual property rights, especially copyright and trade secrets. She emphasizes that it is increasingly important in the light of the fact that many businesses’ primary assets are embodied in their intellectual property rights.
Furthermore, the unrestricted use of AI may result in security breaches within the meaning of the Icelandic Data Protection Act, e.g. if employees put emails or memoranda containing personal information into artificial intelligence applications. If this is done with the company’s knowledge and consent, it could even imply the unlawful transfer of personal data.
She advises businesses to establish guidelines for managers and staff, such as by instituting a so-called artificial intelligence policy and providing training for employees. With this approach, the preservation of intellectual property rights and consumer and employee privacy may coexist with the optimization of artificial intelligence’s advantages.
For more information, the full article can be read on the Vidskiptabladid website here.